Social Media Perspective
Often times we are stuck in the perpetual question, how can this make me money? Instead of how can this change my brand, build relationships and make a difference?
Social media magic lies in the latter... where relationships are the number one priority and the results are word of mouth.
If you use social media, then you know that gentle marketing gets your attention... if you are new at social media, then you find that a user-centric approach is what you need.